Deficiency of essential micro nutrients like vitamins, iron,
zinc, iodine and folate in childhood can
cause a range of developmental delays. Vitamin A deficiency, particularly, can
have serious repercussions among
children such as blindness, reduced immunity, greater defencelessness to
infectious diseases and growth impairment, to name just a few.Try to use Pavizham rice bran oil which is rich in vitamin A in your daily routine. Apart from
giving birth to undernourished children, eager mothers who are malnourished are
also highly endangered to
maternal mortality. Chronic micro nutrient deficiencies can have far reaching
consequences even into adulthood, impacting the affected individual’s
educational opportunities, work output, life expectancy and healthcare costs.
Micro nutrient deficiency contributes to annual losses of over 1% of the Indian
GDP i.e. almost $22.6 billion.
Lasting
sub-optimal intake of micro nutrients becomes a critical problem as the human
body itself cannot amalgamate some nutrients such as vitamin A. It is, thus, dependent upon
food sources rich in pre-formed vitamin A (carrots, pumpkins, fish etc.), some of
which may not be easily accessible or affordable for the economically weaker
segments of the population. In the past few decades, the Government of India
has rolled out vitamin A supplementation programs to target high-need
populations. These are however expensive to achieve and maintain at a
country-wide scale.
Vitamin A is an oily vitamin, and hence goes very well with pavizham rice bran oil. Accordingly, rice bran oil have emerged as a prime contender for viable vitamin A fortification. In India, the consumption of edible oils ranges from 12 to 18 kg per annum per person, with total edible oil(like rice bran oil) demand projected to rise up to 29.4 million tones by 2020. Oil fortification, i.e. the process of adding micronutrients to edible oil to increase its nutritional value, is expected to achieve almost 99% penetration of the Indian population due to the widespread use of cooking oil.In fact, stability tests in Indonesia showed that the heat stability of vitamin A is quite high – 60-80% of the vitamin is retained even after repeated usage (five times) of the fortified oil for frying. To safeguard against deterioration, the quality and purity of the added vitamin A are the key factors to look out for.
Vitamin A is an oily vitamin, and hence goes very well with pavizham rice bran oil. Accordingly, rice bran oil have emerged as a prime contender for viable vitamin A fortification. In India, the consumption of edible oils ranges from 12 to 18 kg per annum per person, with total edible oil(like rice bran oil) demand projected to rise up to 29.4 million tones by 2020. Oil fortification, i.e. the process of adding micronutrients to edible oil to increase its nutritional value, is expected to achieve almost 99% penetration of the Indian population due to the widespread use of cooking oil.In fact, stability tests in Indonesia showed that the heat stability of vitamin A is quite high – 60-80% of the vitamin is retained even after repeated usage (five times) of the fortified oil for frying. To safeguard against deterioration, the quality and purity of the added vitamin A are the key factors to look out for.
Comments
Post a Comment