What Is The Peculiarities Of Fortified Rice bran Oil by Pavizham Oils...???

What Is The Peculiarities Of Fortified Rice bran Oil by Pavizham Oils...???

 

 

Pavizham Oils is dedicated in the development, production and marketing of nutritional supplements and fortification of Pavizham rice bran oil aiming to provide the final touch for nutrition in the oil industry. Food Fortification is an intervention to address micronutrient deficiencies. Various micronutrient deficiencies are rapidly growing-up in India, and continue to be significant public health problems, which prejudicially impact the health and productivity of all the population groups.

Larger than 57% of children suffer from vitamin A inadequacy, which may be denotatively or present at the sub-clinical level.In addition, a high proportion of pregnant women and their new-born suffer from Vitamin D glitch.Vitamin D contained in Pavizham rice bran oil is also considered to play an important role in abate the risk of many chronic sickness, including common cancers, autoimmune diseases, infectious diseases, diabetes and cardiovascular disease.

Thus public health problems warrant public health intervention. As per Household Consumer Expenditure (HCE) Survey in India, NSSO report 2011, consumption of oil is reasonably high, about 20-30g / person / day and is consumed by all population groups. Since vitamin A and D are fat-soluble vitamins, fortification of edible oils and fats with vitamin A and D is a good strategy to address micronutrient malnutrition and fortified oil is known to provide 25%-30% of the recommended dietary allowances for vitamins A & D.

Food fortification is the addition of vitamins and minerals to a staple food or any other food that is consumed in fairly consistent and sufficiently large amounts. Generally, food fortification is undertaken at the industrial level, although food fortification can also take place at the household or community levels. The technology of fortification used in Pavizham rice bran oil is simple and easily achievable by producers. As these are fat-soluble vitamins, they permit easy and cost-effective addition without the need for elaborate equipment and can be uniformly distributed in oil. Dosing technology for adding anti-oxidants and other micro ingredients to oil is routine.

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